Hello,

Long story short… After two enriching years in law school, I made the leap to film school at IAD in Brussels, where my true passion took shape. I started my career while completing my last two years of study as a production assistant. I quickly progressed and have been projected to become an International Producer for production companies such as Milly Films and Czar Brussels, to name just a few. During this time, I had the privilege of working alongside internationally renowned directors. Each of them influenced and taught me many things. However, none had as much of an impact on me as Tony Kaye, who fundamentally transformed my view of cinema, commercials, and all forms of filmmaking.

In 2012, I left production to fully dedicate myself to directing. Since then, I’ve traveled the world creating commercials, documentaries, and music videos. My recent commercial projects include work for Mastercard, Orange, Ooredoo, Belfius, Visa, Monoprix, Djeezy, Kinder, LIDL, Vodafone, and many others.

Beyond brand storytelling, I have always been deeply passionate and committed to cause-driven and awareness campaigns—projects that bring even deeper meaning to my stories. But no matter the nature of the project, my goal remains the same: to move people, to touch them emotionally, and to share something truly human and sincere.

My journey has taken me to shoot in countries such as Belgium, France, Saudi Arabia, Liberia, Morocco, Ukraine, Italy, Portugal, Romania, Russia, Jordan, Senegal, Slovenia, Cameroon, Algeria, Tunisia, the United States (New York and Texas), Ivory Coast, South Africa, Spain, Kenya, Turkey, China, Poland, and Cuba. Traveling for shoots is not just part of my job—it’s a true source of inspiration for me.

In all of my work, I believe that intimacy on screen is the most powerful way to connect with an audience. I strive to capture raw human emotions through authentic and beautiful cinematography and compelling storytelling, always aiming to stay as close to the truth of humans as possible. And thus, I believe we make an impact on viewers.

Beyond filmmaking, I am also a musician, singer, and composer. Side projects like these are like breathing exercises for me. Music is fundamental to my film work.

As a proud father of three amazing children, I’m currently working on my first feature film.

You can reach me directly at benjaminlacour@ymail.com or on Instagram.
I am internationally represented by Scott Pugnetti and Andrii Alekseienko at Equals Management. 

For film inquiries: scott@equalsmgmt.com and andrii@equalsmgmt.com

Have a terrific day. ben